Brand & design

Why PearlHelix?

Pearl. A problem patiently layered over until it becomes something of value.

Helix. It turns and rises, returning to the same point, a little higher each time.

The Rise mark

The two crossing strands in the “x” carry the same idea into the name. The flat mark is our everyday identity; the sculptural artwork on this website gives that idea room to move.

Quiet colours. Clear words.

• Teal
• Warm ivory
• Champagne
• Night teal

Teal gives the identity its weight, warm ivory leaves room to read, and champagne adds a little warmth. A deeper night teal is the room the story is told in. Simple lettering and generous space keep the words easy to follow, with one italic serif word where a headline needs a voice.

One story, told three ways

A grain settles, nacre is laid round it in layers, a flood of points falls into two strands, and the pearl opens into the Rise. The same story is a one-minute film, the chapter you scroll through on the home page, and five still pictures. All three are drawn from the mark’s own geometry, never from generated images.

When a visitor prefers less motion, or a device cannot draw it, the design stays still and complete.

Using the identity

Keep the mark and wordmark together where possible, leave clear space around them, and preserve their proportions and colours. Use the flat logo for documents and print.

For logo files or a particular use, contact info@pearlhx.com.